iPhone Reasoning Post by Jay Goodrich

9 Reasons Photographers Need to Carry an iPhone

In today’s market more and more people are heading to their mobile devices and iPhones to accomplish daily tasks. They search the internet, post to their social media, send email, share photos with their friends all on their mobile devices. As a professional photographer, I have come to rely pretty heavily myself on the iPhone in my pocket. Here are my top 9 reasons photographers need to carry an iPhone or similar handheld device. These are by no means the only reasons I have an iPhone, but they are definitely the ones that help me the most in my daily business operation.

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Best New Features of Lightroom CC

Last week Adobe released its newest version of Lightroom; it is now known as Lightroom CC or Lightroom 6 depending on how you purchase the software. Lightroom CC is available in Adobe’s Creative Cloud and will continuously be updated from now and into the foreseeable future. If you decide the Creative Cloud isn’t for you, you can still purchase Lightroom 6 in software box form from a reseller like B and H Photo Video. The downside to this purchase method, however, is that Adobe doesn’t have plans at this point to update the non-cloud version down the road. This is pretty much the key decision you’ll need to make as to the direction you think your needs will take you regarding your photo editing software. We have had our entire office on the Creative Cloud for close to two years at this point, and have zero complaints with the ease of keeping everything up to date.

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Creating the Best Wildlife Photos

Wildlife photography is not a cheap investment. It typically requires big, expensive, high-quality lenses and fast cameras to even begin to think about creating a quality wildlife photograph. However, there are many photographers who show up on game day with the equipment, but not the game. In my opinion, it is fine to be a trophy hunter with a camera because you are spending time in the wild and are only taking home photographs of the animals and not the animals themselves. However, if you truly want to create an image where you’ll give a wild animal its moment to shine, you need more. You need to give your viewer a connection to that creature. Here are some tips to help you achieve the best possible wildlife images.

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How I Choose a Photograph

If you read last week’s post you would know that I have a bunch of projects in the making. A large part of my job is editing the thousands of images that are attached to any one project. Choosing the right photograph from a scene or a series of scenes that are all related can be the make or break to getting an image published or more importantly a happy client. Typical day shoots for me will produce anywhere from 1000 to 3000 images. Some of these could be a series of images created from a motor drive sequence, while others could be entirely different compositions with entirely different stories attached. So how do I choose a photograph? And how do I complete this crazy editing task efficiently enough to feel like the editing process isn’t a complete and total burden?

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Highlighting Some New Projects

Welcome to the Matrix

This week we are taking a quick break to highlight some of the amazing projects we have been working on. The past couple of weeks have had me producing a bunch of new contracted commercial and editorial work. We have two new editorial projects in the works for Dirt Rag Magazine. The first is a photo essay on mountain biking connected to quotes from the movie The Matrix. The images are following translated meanings of the movie quotes and the images are then reminiscent of the color toning of the movie itself.

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5 Films that You Need to Watch as a Photographer

What truly inspires you? And don’t travel down the route of other photographers and photography. This is the obvious and easy answer – as photographers we are ALL inspired by other photographers and photography. There are thousands of other disciplines, activities, and hobbies out there that can change the way we see the world. The two things that get my engines roaring (other than a monster mocha) are modern paintings and film. I am not talking about the undisputed classics like Casablanca and Gone with the Wind, I am talking about the likes of The Matrix, The Shawshank Redemption, and Apocalypse Now. Contemporary films that make you think, scare you with the possibilities, or change your perspective on a controversial issue. Now, without putting links/trailers into this post of my favorite full length feature films, I think these Five films about photography, by photographers, and related to photography are absolutely perfect to get you thinking, inspired, and ready to possibly discover another avenue for your work. I promise they are worth using up your lunch hour to watch…

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3 Creative Tactics for Better Photos

As photographers, we are always on the quest for what I call “Optimal Light”; you know, that beautiful light that hangs on the margins of the day – sunrise/sunset. But what if that light was non-existent on the only day you had the opportunity to head out and photograph? Are there any creative tactics for you to use to produce better photos when things aren’t happening the way you truly want them to? Here are three creative tactics that I use when everything else is failing.

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3 Questions to Ask Yourself About Your Subject Before You Pull the Trigger

In May of 2013, the sheer volume of images getting pushed to social media was staggering. The online photography forum Petapixel cited a 60 second video from another online community (BuzzFeed) that highlighted the numbers of what is getting published to the web every 60 seconds. It is completely overwhelming to know that 27,800 images were being uploaded to Instagram every 60 seconds, Facebook received 208,300 uploads in the same timeframe, giving them 9 billion uploads every month! Are you getting the cold sweats yet?

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Time for a Little Neutral Density Filtration Break

I have taken you into the realm of fixing your photos that suck. Suggested you to ‘f’ the rule of thirds, even told you that HDR is not for me. Now it is time for a little filtration. Time to discuss what I use in the field to balance my images for a lot of the lighting scenarios that many believe Photoshop is the holy grail of fixes for – time for some neutral density filtration.

On our workshops and tours, we get a ton of questions about using neutral density filters. And while there are something shy of a bazillion of these filters available, we are going to discuss three basic categories of Neutral Density filters: Circular Neutral Density filters, Variable Neutral Density filters, and Graduated Neutral Density filters. We will also discuss some of the subsets within these categories, and mention some of the manufacturers of the most popular styles.

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‘F’ the Rule of Thirds

“You learn a lot of things on the way to 500. None more important than this… ~ The Knockaround Guys.

The rule of thirds is probably the first and quite possibly the most popular compositional tool out there for photography. I don’t really know anyone who hasn’t started to become a decent photographer who hasn’t followed it, but like Vin Diesel said in The Knockaround Guys, “You learn a lot of things on the way to 500.”

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What to Do When Your Photos Suck

You may find this hard to believe, but there are times when every photographer struggles with what to do when their photos suck. I struggle with it, Art Wolfe struggles with it, and you can even bet early photographers like Ansel Adams and Henri Cartier-Bresson struggled with it. The difference here is that pros typically take so many photos that the bad ones just get tossed into the trash can. These days, that’s a virtual one found on our desktops. We don’t dwell on it, because frankly, we don’t have time. 

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